Proprietary tools give marketing teams that all-important edge
As data becomes central to every marketing move, Tug Agency is urging brands to rethink their reliance on third-party platforms. Writing in The Drum, Laurence Carton, Data Engineering Manager at Tug, makes the case for proprietary tools as the smarter, faster alternative.
Off-the-shelf platforms like Google Ads and Meta limit visibility and flexibility, making it harder for marketers to truly optimise their campaigns. Tug’s custom-built tools offer real-time data access, fully tailored reporting, and the ability to adapt instantly to performance shifts – giving teams a clear advantage in an increasingly complex landscape.
“It’s not just about better data,” says Laurence. “It’s about better decisions, made faster.”
With its in-house tech and hands-on support, Tug is helping brands move beyond black-box algorithms – and take full control of their marketing performance.
