Indies have the edge when it comes to helping clients make decisions based on data
Tug is spotlighting the strength of independent agencies in a shifting digital landscape. Eleni Sarri, Data Operations Director at Tug, shares in The Drum Network why indies are best placed to help brands turn data into action.
With AI-powered tools, real-time optimisation, and a nimble approach, Tug enables clients to make smarter, faster decisions across SEO, paid media, and first-party data strategies. As Eleni puts it, “It’s not about who has the most data – it’s about who uses it best.”
